SMART Transactional Management

Overview:

A Closing Coordination / TrackingSystem designed to streamline the communication of the Real Estate process, for superior overall satisfaction of all parties involved in the transaction.

Vision:

Coordinate confidence and clarity throughout the transactional process.

More transactions, more stress, thinner margins; these qualities could describe any number of businesses, but they hit a bulls-eye for anyone involved in real estate. The increasing volume of transactions required to maintain profitability is causing everyone to look for new technologies that break through the "Glass Ceiling" of efficiency. Closing coordination software, an entirely new category of software, works in conjunction with your current system to increase your margins by eliminating the redundancy in your business processes. It shatters the efficiency ceiling.

By adding tracking, reporting, archiving, and Web integration features to the software you already use, a closing coordination/tracking system reduces the management overhead of the average agent, title company, builder, or lender by as much as 35% (The New York Mortgage Press) -- while simultaneously improving customer service. Most of the gains are achieved by eliminating redundancies in faxing, phone calls, filing and looking for files, email, and travel. Ironically, the same real estate professionals who have been slow to investigate this new technology might be surprised to find that their clients are already wondering why they can not get their transaction information over the web. If you think about it, your clients are the same people who already use the web to check airline schedules, research their ailments, check school closings, trade stocks, and email jokes to their friends.

In an average real estate transaction, there are typically 10 different parties and 20 different steps that must take place concurrently before a transaction will be finalized. There could also be more than 50 forms faxed or reviewed, and between 150 and 400 phone calls, depending on who you ask. By using closing coordination / tracking software, each party sends their documents to their unique Web site, posts their messages on one electronic bulletin board, and makes their lists of open items where everyone can "click on" to see them. With a 24-hour place to do business with you, your customers become More, not Less connected to the people involved in the transaction.

While most companies already have Web sites, the next step is to understand that a Web site can be more than an electronic brochure or information service; it can actually Do Work FOR You! When evaluating closing coordination, it is not just a matter of finding the right web site, but of finding the right set of tools and coordination / tracking team.